From Paris to Miami, Louis Vuitton sets off on a cross-continental escape reimagining dandy dressing through the vivid lens of renowned photographer Rosie Marks
Under Pharrell Williams’ creative direction, Louis Vuitton’s Prêt-à-Porter Homme collections have consistently embraced dandy dressing as a defining aesthetic. For Pre-Fall 2025, the brand channels this sensibility into resort wear with a campaign that blends sophistication and extravagance.
The campaign takes LVERS on a stylish journey from Paris to Miami, evoking the glamour of the city’s golden era through the contemporary perspective of photographer Rosie Marks. The collection unfolds in two chapters: the “Transit Wardrobe” features refined tailoring and sportswear inspired by vintage cruise liner style, while the “Arrival Wardrobe” bursts with vibrant pastel hues and resort silhouettes that showcase Louis Vuitton’s signature flair.
Complementing the ready-to-wear is a broad selection of handbags and leather goods. The Monogram motif appears in off-white and light blue canvas with nautical accents, embellished with hotel key charms that nod to the house’s travel legacy. New statement pieces include the Montsouris Cargo Backpack, the Cargo Keepall and the Nevereverfull, alongside updated icons in Damier Denim. Rounding out the collection are LV Scala shoes and the LV Super Vision eyewear line, refining the season’s elevated take on dandy dressing.