Louis Vuitton’s latest fashion campaign unfolds against the stunning backdrop of Hong Kong’s harbor, featuring dandy mariner outfits and sailor uniforms.
Louis Vuitton has undergone a series of noteworthy transformations since Pharrell Williams’ era began. Whether it’s refining the brand’s design aesthetics or introducing fresh additions to the maison’s iconic collections and seasonal shows, Williams has consistently delivered. A particularly recent addition to this success story happened in Hong Kong’s harbor area as Louis Vuitton returned to the city for its pre-fall 2024 campaign. For this campaign, the brand highlighted a maritime aesthetic to the forefront with dandy mariner outfits and sailor uniforms took center stage. The campaign was directed by Williams himself together with Juan Costa Paz, and Shanghai-based photographer Leslie Zhang. Professional skateboarder Carlisle Aikens along with models Ayden Williams and Joey Lanham—who appeared on the collection’s runway show—became the stars of the campaign.
