With an eye-catching theme, Louis Vuitton brings back the Old Hollywood Western vibe from its fall/winter 2024 catwalk….
Louis Vuitton welcomes the new season by releasing a cowboy-themed campaign. Echoing the Old Hollywood Western set used in the brand’s fall/winter 2024 runway show—which came complete with a desert backdrop—the new campaign is as mesmerizing as the show itself. Models Clément Chabernaud, Kyosuke Akiyoshi, Luke Champion, Ridzman Zidaine, Ronnie Davis and Rayane Lazac appear as cowboys on a journey on horse or by foot through the mountains. Lensed by American photographer Colin Dodgson who is known for his analogue approach, the campaign features Pharrell Willams’ latest creations for the maison, which include a series of knitted apparel suitable for the coldest months, a white coat with fringes and tons of accessories like the Monogram Keepall, Speedy bags as well as cowboy hats.