The essence of the Berluti man finds perfect form in Lee Jun-ho, whose style and stature redefine elegance for a new generation.
To be a Berluti man is to embody sophistication, refinement and understated luxury—qualities that few possess with true substance. South Korean actor and 2PM member Lee Jun-ho, however, undoubtedly exemplifies these traits, making him an ideal ambassador for the Parisian maison. His appointment coincides with Berluti’s 130th anniversary, a milestone that underscores its rich heritage and enduring legacy. Furthermore, this partnership highlights Berluti’s commitment to honoring tradition while embracing contemporary elegance.