The actor, who has been a close friend of LANVIN, epitomizes the brand’s new contemporary spirit
It’s official: LANVIN has appointed China’s heartthrob, Cheng Yi, as its global brand ambassador. The French fashion house created a buzz on the internet by unveiling two pictures of the actor following the announcement. Cheng Yi, a close friend of the house, was recently spotted at the LANVIN autumn/winter 2023 ready-to-wear show in Paris. He sat alongside fellow ambassador Avril Lavigne, Saint Jhn, Stefon Diggs, and others in the front row. Additionally, the star of ‘Noble Aspirations’ has been a steadfast supporter of the brand in recent years.”
Regarding his appointment, the house declares that Yi is a natural addition to the developing universe of the maison. In addition, his superstar status in China’s bustling entertainment industry and eclectic persona redefine contemporary Chinese culture on a global stage, moreover, it meets LANVIN’s new sartorial energy.
In his first role as the ambassador, Yi showcases his charisma in his debut pictures, wearing LANVIN’s beige suit ensembles. In the second frame, he effortlessly carries the iconic Pencil Cat bag with flair His overall appearance epitomizes the brand’s appreciation for elegance and contemporary energy. What’s next for him and LANVIN in the next season? We’ll soon see his appearance wearing the ready-to-wear collection imagined by Future, the first guest creative director for LANVIN.