French fashion house Jacquemus teams up with soccer star Jules Koundé for its playful yet substantive “La Casa” campaign
Doing house chores has never looked so stylish as this. In Jacquemus’ “La Casa” campaign, starring soccer player Jules Koundé, the brand integrates playfulness with high fashion, showcasing its avant-garde designs. Koundé, known for his fearless fashion sense, was able to really portray the brand’s identity while also integrated sporty elements into the imagery, in a way that presented a unique fusion of playfulness and substance. The campaign was shot in front of a French house by Tom Kneller with styling by Mel Ottenberg.
