Park Ji-min aka Jimin finally makes his debut in a Dior campaign for the spring 2024 season
K-POP 19 sensation Jimin’s appointment as Dior’s global brand ambassador happened around a year ago, but it was only recently that he appeared in a campaign for the fashion house. Much to the delight of K-pop fans and fashion enthusiasts all over the world, the member of South Korean boyband BTS finally made his debut in the Dior Spring 2024 campaign. For this highly anticipated showcase, Jimin worked together with noted British photographer Alasdair McLellan. The resulting campaign shots perfectly reflect the collection’s focus on comfort and practicality, while still highlighting the modern tailoring that Dior is so famous for. Jimin has brought these ideas forward with his calm persona as he appeared serene in all the frames.