Renowned for its iconic luggage designs, RIMOWA extends its reach into cultural prominence through its Never Still campaign featuring acclaimed Mando-pop star Jay Chou
RIMOWA recently presented its Never Still campaign. As the name suggests, the campaign focuses on how the German maison is always in constant motion as it continuously creates travel companions for dynamic personalities. Recently appointed as the brand’s global ambassador, Mando-pop musician Jay Chou stars in the campaign, showcasing his charismatic flair alongside his RIMOWA Original Cabin in Titanium. The story follows Chou navigating the streets of London, drawing from his global journey as an artist to offer a fresh outlook on the transformative power of travel and reflecting the brand’s core values.
