Dsquared2’s Pre-Spring 2026 campaign rewrites the rules of uniform dressing

Shot by Bartek Szmigulski and starring Luka Tesic and Kian Cleator, Dsquared2’s Pre-Spring 2026 campaign channels back-to-school energy through sharp tailoring, denim and quietly rebellious attitude

Dsquared2’s Pre-Spring 2026 campaign is a study in attitude, where back-to-school energy meets sharp uniform-inspired tailoring. Exploring notions of structure and discipline, the collection hints at rules only to quietly subvert them, creating a look that is confident, rebellious and effortlessly cool. Varsity jackets, uniform-style shirts and denim take center stage, while ties add a refined edge that reinforces the narrative. The campaign is captured by fashion photographer Bartek Szmigulski, ,celebrated for his vibrant imagery, and is starred by emerging models Luka Tesic and Kian Cleator.