In a bold and captivating move, BOSS unveils a star-studded ensemble for its highly anticipated Fall/Winter 2023 campaign
BOSS MAKES A bold return with an impressive lineup of stars for its fall/ winter 2023 campaign. Featuring globally familiar faces such as Maluma, Lee Min-ho, Khaby Lame and Matteo Berrenttini, the campaign underlines the true meaning of the #BeYourOwnBoss motto as these figures are changemakers in their respective fields. As an exciting addition, BOSS introduced a new house ambassador, Patrick Mahomes, an accomplished American football quarterback known for his inspiring journey and impeccable style. Apart from showcasing the house’s latest collection, the showcase also serves as a social campaign that echoes BOSS’ ethos of self-determination, shown through a distinctive tailoring and genuine persona. To capture the message, photographer Mikael Jansson expanded his creative limits and tapped his friend Trey Laird to oversee the creative direction, resulting in these captivating portraits.
