Jung Kook leads Calvin Klein’s Fall 2025 denim vision, moving through shadowy hallways that echo the collection’s modern take on ‘90s classics
Jung Kook returns as Calvin Klein’s global face for the Fall 2025 denim campaign, channeling a late-night cinematic intensity. Shot by Mert Alas, the imagery builds a moody urban narrative as Jung Kook moves through red-lit hallways, delivering a charismatic, grounded presence.
The collection presents a contemporary spin on classic ‘90s denim. A loose-fitting Barrel Jean with a tapered leg, a utility-inspired Darted Carpenter Jean with contrast stitching and an updated 90s Straight Jean in vintage and dark washes anchor the lineup. Calvin Klein also introduces a bold all-over CK Emblem monogram on denim jackets and pants, blending the brand’s heritage with fresh visual energy.
Jung Kook’s styling amplifies the campaign’s charged atmosphere. He pairs the jeans with standout pieces: a shearling-collar leather jacket for sharper structure, a faux-leather shirt jacket for added edge, a terry hoodie for softness and an Oxford shirt to balance the look. The dark, textured setting mirrors his movements and body language, reinforcing a sense of strength and authenticity.
What makes this collection compelling is its harmony: elevated yet approachable, nostalgic yet forward-looking. Calvin Klein positions denim as more than a fabric—it’s an attitude. With Jung Kook at the forefront, the collection doesn’t simply revisit iconic trends—it reclaims them, infusing each piece with a dynamic and effortlessly cool spirit.
TEXT Diar Matahari