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Calvin Klein taps Trent Alexander-Arnold to front its latest Holiday Campaign

Minimalist style meets modern masculinity as Trent Alexander-Arnold embodies Calvin Klein’s understated take on seduction

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Trent Alexander-Arnold returns as the face of Calvin Klein’s holiday campaign, bringing his athletic presence and quiet confidence to the brand’s signature minimalist aesthetic. Known for his composed demeanor both on and off the pitch, he reflects the restrained simplicity that defines the label’s seasonal imagery.

The campaign opens with Alexander-Arnold in a faux leather jacket with a sherpa collar, paired with a plain black polo. The look nods to rugged vintage workwear while refining the silhouette into something cleaner and more contemporary. The styling channels an earlier Calvin Klein sensibility, reinterpreted through modern layering and sharper proportions.

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As the focus shifts to underwear, the visuals adopt a mood reminiscent of early-2000s fragrance campaigns. Somber lighting and a tunnel-like intensity heighten the sense of intimacy while spotlighting Calvin Klein’s core essentials. Cotton stretch styles subtly recall the mid-2000s era of logo waistbands, while sleeker microfiber options introduce a more performance-driven edge to the brand’s foundational pieces.

Denim also plays a central role, with bootcut jeans styled against a bare torso and a black soccer ball, creating a subtle link between streetwear and Alexander-Arnold’s athletic identity. Together, the looks strike a balance between sport, ease and nightlife, reinforcing a narrative that aligns naturally with Calvin Klein’s long-standing focus on cultural icons.

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TEXT Diar Matahari