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Burberry taps Jack Draper for its Summer 2025 campaign

Tennis player Jack Draper stars in Burberry’s latest seasonal campaign that combines British elegance with a casual seaside energy

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Burberry’s latest campaign sets sail for summer with a fresh take on British style, trading somber gray skies for bright golden horizons. Titled “Wish You Were Here,” the high summer story unfolds aboard a yacht named Check Mate, where tennis star Jack Draper appears in a sunlit celebration of leisure, escape and heritage flair. The launch coincides with Draper’s official appointment as Burberry brand ambassador, welcoming him to the maison’s global fold alongside other notable names.

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