Tennis player Jack Draper stars in Burberry’s latest seasonal campaign that combines British elegance with a casual seaside energy

Burberry’s latest campaign sets sail for summer with a fresh take on British style, trading somber gray skies for bright golden horizons. Titled “Wish You Were Here,” the high summer story unfolds aboard a yacht named Check Mate, where tennis star Jack Draper appears in a sunlit celebration of leisure, escape and heritage flair. The launch coincides with Draper’s official appointment as Burberry brand ambassador, welcoming him to the maison’s global fold alongside other notable names.

