Luxury Roman fashion house Brioni captures the spirit of Mediterranean leisure with breezy silhouettes and serene blue tones
This season, Brioni adopts a more relaxed approach with its Summer Riviera Collection, inspired by the unhurried rhythm of seaside living. Rooted in a Mediterranean sensibility, the collection emphasizes airy fabrics and soothing blue hues that evoke sun-drenched days by the sea. A core look features a crisp white ensemble with drawstring trousers and an unstructured jacket, exuding effortless ease. Elsewhere, steel-blue linen Cuban shirts and lightweight striped polos offer refined options for yacht-ready dressing. Brioni softens its traditionally tailored identity by reimagining silhouettes in flowing blends of cotton, silk and linen.
Returning models Will Chalker and Eduardo Sebastianelli lend the collection a sense of continuity and calm, anchoring it in timeless appeal. Every piece—whether fitted swim shorts or short-sleeved sweaters, its follows a unified color palette, making it equally suited for deckside dining or a swim at the shore. The Riviera Collection subtly deconstructs the formality of classic menswear, while Spring/Summer 2025 leans into elevated everyday pieces.
