From music to fashion, A$AP Rocky now adds eyewear to his influence as he joins Ray-Ban as creative director, shaping the brand’s next era
Ray-Ban continues to set the standard in innovative and fashion-forward eyewear with the appointment of A$AP Rocky as its first-ever creative director. A true style innovator, entrepreneur and multihyphenate artist, A$AP brings an unmistakable influence to everything he wears. Interestingly, his role extends beyond designing collections, as A$AP will also be involved in the creation of store concepts, directing campaigns and also various brand activations. In short, the rapper is set to usher in a new era for Ray-Ban.