With Seán McGirr now at the helm of Alexander McQueen’s creative direction, the renowned brand opens a new chapter starting with a fresh fall/winter campaign
Alexander McQueen has started afresh after Seán McGirr was named as its new creative director. The Irish designer has unveiled his debut campaign for the house following a compelling fall/winter 2024 show that blends his new vision with McQueen’s storied heritage. The campaign was captured in East London by Glen Luchford, who reflected on the city’s opulence energy and eclectic cast of characters. The campaign is presented in black and white, focusing on the collection’s fresh tailoring as styled by Marie Chaix. Models appearing in the campaign include Awwal Adeoti, Aryan Patel, Owen Ruppersburg and Reuben Larkin, all groomed by Daniel Sallstrom.