Zegna is celebrating its Zegna x The Elder Statesman partnership collection and DA MAN joined in the fun when the brand dropped by Singapore for the F1 Grand Prix weekend. Anindya Devy reports.
Nestled in the quaint Biellese Alps, Piedmont, Italy, is Oasi Zegna. The natural sanctuary was established by Ermenegildo Zegna with a dual purpose: to safeguard the natural beauty of the region and to foster sustainable initiatives. Oasi Zegna serves as the heart of ZEGNA’s philosophy, embodying a commitment to community, sustainability and excellence.
These very principles extend to Oasi Cashmere, a collection that emphasizes traceability and responsibility, with the goal to fully certify cashmere sourcing by 2024. Rooted in Italy’s centuries-old tradition of fabric mystery, Oasi Cashmere underscores the brand’s legacy to responsible sourcing and environmentally conscious production.
Over the Singapore F1 weekend that ran until September 17, 2023, ZEGNA brought The World of Oasi Cashmere to life with an exclusive celebration of the new Oasi Cashmere FW23 collection and ZEGNA’s latest partnership with Los Angeles based luxury lifestyle brand The Elder Statesman.
Prior to the launch party, DA MAN had the exclusive opportunity a preview of the two collections. Within specially-arranged suites at the Fullerton Hotel Singapore, ZEGNA’s new Oasi Cashmere collection was neatly hanged for display. Soft precision is at the heart of the FW23 collection, with an array of delicate knits, bomber jackets, polo shirts, cardigans and the brand’s signature Alba overshirt. This season’s collection muted color palette is punctuated by subtle yet vivid hues such as red wine and aurora yellow.
Moving on to the next room, the anticipated ZEGNA x The Elder Statesman collection steals our immediate attention. Despite the contrast between the two brands, both share a devotion to craftmanship and material excellence while prioritizing environmentally conscious decisions. The partnership merges the two worlds and expands ZEGNA’s styling, resulting in a new ZEGNA universe where vibrant colors and off-kilter patterns with rich textures and relaxed cuts coexist.
The Elder Statesman, a Californian label known for its free-spirited aesthetic, brings psychedelic tie-dye patterns and a vibrant palette to impart a playful feel to the impeccably soft Oasi Cashemere. This partnership allows the introduction of Oasi Cashmere to a new audience that shares the same passion for sophisticated craftmanship and uncompromised luxury.
The global celebration of this exciting new chapter from ZEGNA began in Los Angeles on September 6, 2023, with Singapore as its second stop before heading to Chengdu. The evening gathered a diverse group of individuals, including the brand’s VIP guests, local tastemakers and clients from around the globe.
The party took place at the Fullerton Hotel Singapore’s outdoor terrace, which boasted Singapore’s city skyline as the background punctuated by the exhilarating energy from the F1 night race street circuit nearby. Many famed names were in attendance, including the brand’s artistic director, Alessandro Sartori, who was in town for the event.
As the clock hit 8PM local time, attendees cheered for the start of the 2023 F1 Singapore Grand Prix final. When we asked which team Alessandro Sartori was cheering for, the Italian designer had an obvious answer ready: the Ferrari team. As the night progressed, attendees moved from one room to the next to explore and experience the ZEGNA x The Elder Statesman collections on display. Entering the final five laps, attendees starting to gather to witness Ferrari’s Carlos Sainz ultimate dash that won him the Singapore Grand Prix. Soon, fireworks illuminated the night sky, closing the fully celebrated weekend.