With new leather bags and an expanded palette, RIMOWA gives its Never Still collection a new expression
Shot across Amsterdam, Los Angeles and Shanghai, RIMOWA’s new campaign for its Never Still collection follows the daily routines of people on the move. Photographers Dana Lixenberg, Daniel Arnold and Feng Li capture moments from the morning commute to walks through the city, highlighting the beauty found in everyday journeys. From the subtle daylight seen through a car window to the energy of the streets, the imagery reflects the different ways people move through their surroundings. Each scene presents the Never Still collection as part of everyday life, reinforcing RIMOWA’s focus on mobility and practical design.
For RIMOWA, mobility goes beyond traveling from one destination to another. It reflects the different ways people move through their daily lives, from long-haul journeys to short trips. This idea continues to shape the Maison’s design, with the “Never Still” collection now expanding into new leather bags.
The latest additions bring RIMOWA’s design language to everyday carry. Among them is the Never Still Leather Flap Backpack, now available in two sizes. The smaller version comes in Mocha, a rich, muted brown crafted from full-grain leather. Its embossed grooves echo RIMOWA’s recognizable design language, while a padded back and suitcase attachment sleeve add practicality. The larger Flap Backpack comes in Anthracite, a deep graphite color, and joins the permanent collection alongside the existing black version.
For a lighter everyday option, the new Never Still Leather Cross-Body Bag Small takes inspiration from the Duffle. Available in both Anthracite and Mocha, the compact design features a roomy interior, zippered closure and removable webbing strap, while a customizable tag adds a personal touch.
The new Anthracite shade also extends to RIMOWA’s Distinct collection of leather suitcases. It sits alongside Navy, Taupe and Powder Blue, which were first introduced in 2023. The collection is crafted exclusively at the Maison’s historic Cologne factory, combining RIMOWA’s signature grooves with a precise leather-wrapping technique that showcases its distinctive design language. Over time, the leather naturally develops a patina, allowing each suitcase to bear the marks of its own unique journey.
With the latest additions, RIMOWA continues to broaden its interpretation of travel, bringing the craftsmanship of its leather collection into the everyday. Whether carried through a morning commute or taken further afield, the Never Still collection is designed for a life defined not by where it ends, but by the movement in between.