Earlier this year, Nike launched an exploratory footwear collection inspired by life on Mars—where materials are scarce and resupply would be impossible—titled “Space Hippie.”
This particular collection is constructed with the brand’s own scraps or “space junk” that transforms waste material from factory floors into a radical expression of circular design. On top of that, every single detail of the four initial Space Hippie designs in the collection—from material to manufacturing methods to packaging—was chosen with consideration for its environmental impact.
“Space Hippie product presents itself as an artifact from the future. It’s avant-garde and rebelliously optimistic. Space Hippie is also an idea. It’s about figuring out how to make the most with the least material, the least energy and the least carbon. It’s changed the way we look at materials, it’s changed the way that we look at the aesthetics of our product and it’s also changed how we approach putting product together,” explained John Hoke, Nike’s Chief Design Officer.
The result? This Nike’s creation with the lowest carbon footprint score ever. It’s a barometer of progress, presenting new ideas to deal with waste and turning trash into something beautiful. The product also has purpose, but doesn’t veer from the brand’s legacy of goosebumps-inducing design.
Above all, as the result of sustainable practices meeting radical design, the Space Hippie from Nike is about doing better for today while setting the stage for a stronger tomorrow. It drives a new vision for how things are made, used and, ultimately, reused—which is a vital step to reducing environmental impact.
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