Having gained worldwide popularity through his role in the famed “Boys Over Flowers” TV series, South Korean actor Lee Min-ho was appointed the face of BOSS’ fall/winter 2022 campaign.
Embodying empowerment and dedication, the top hallyu star fronted the campaign alongside recurring faces including Anthony Joshua, Matteo Berrettini, rapper Future and TikTok star Khaby Lame. Photographer David Sims was in charge of capturing the energy and confidence exuded by the models through a series of studio images mainly rendered in black, white and earthy shades. Lee is seen posing in a corridor, sporting a corduroy suit from the bi-seasonal collection in one image. Another image shows the Korean star in a preppy ensemble of a cardigan sweater, black pants and sneakers.
Learn more about BOSS’ Fall/Winter 2022 campaign through the video below:
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