Star Athletes Son Heung-min and Lando Norris are the stars in TUMI’s Fall 2023 campaign titled “Essentially Beautiful”
Two renowned athletes take the leading roles in TUMI’s fall 2023 campaign. Pro-footballer Son Heung-min and Formula 1 driver Lando Norris take on the journey with the brand’s iconic TUMI 19 Degree collections in an early installment titled “Essentially Beautiful.” As the title suggests, the new campaign showcases the true beauty that lies in the details of TUMI’s products, which contribute to their outstanding performance.
Captured by Richard Phibbs, the campaign displays wheeled briefs, carry-ons and extended trip packing cases from the collection, featuring shells made from post-industrial recycled polycarbonate and lining made from post-consumer rPET (recycled plastic bottles). Furthermore, TUMI introduces more exciting color and texture selections for the beautiful suitcases.
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