MACHISMO ITALIANO. Fendi audaciously weaves passion, fragrance and music for the Fan di Fendi Pour Homme perfume.
Starting from the packaging, the bottle sports the iconic double F letters, a trademark invented by fashion guru Karl Lagerfeld for the Italian brand. Scintillating yellow and mysterious grey veil the tony container, which illustrates details of Fendi Baguette bag’s buckle and the Peekaboo bag’s pushbutton. In charge over the woody aromatic content was François
Demachy, director for the development of olfactory perfumes at LVMH, along with two other perfumers, Delphine Lebeau and Benoist Lapouza. Icing on the cake to all this is British music extraordinaire Mark Ronson as the face of Fan di Fendi Pour Homme.
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