The Italian brand launches a new line of men’s accessories that pays homage to its heritage
Via de’ Tornabuoni is a street in central Florence, Italy, that goes from Antinori square to the bridge of Santa Trinita. The square is characterized by an array of fashion boutiques and it is where Palazzo Spini Ferroni, a large Gothic palace and the Florentine heart of Salvatore Ferragamo, is located. As for the year 1927, it marks the year of Salvatore Ferragamo’s return to the country after achieving great success in Hollywood.
The Tornabuoni 1927 collection represents Ferragamo’s artisanal heritage and its attention to state-of-the-art production technology. The collection includes an assortment of large and small leather goods designed for leisure. It is, in short, a line that embraces youthful elements with precise craft and design.
The large leather goods has a selection of bags in deerskin, which includes a sailing bag and a tote, and a clutch. They all feature the embossed Tornabuoni 1927’s logo. There’s also a collection of accessories in nylon with a 3D rubber logo application on everything from from the backpack with shoulder straps in padded technical fabric to the shopping totes. Standing out among the small leather goods, in deerskin, are a wallet, black or white, and a credit card holder in the same palette.
For the collection’s footwear selection, there’s the Salvatore Ferragamo’s driver moccasins and a pair of comfortable slip-on shoes in a wide array of colors. There are also leather and suede options with or without the Salvatore Ferragamo logo.
The advertising campaign evokes a mysterious mood with model Mario Lopez as the face of the Tornabuoni 1927 collection. The collection is available online and in all Salvatore Ferragamo boutiques.
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