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Anthony Vaccarello enlists Austin Butler for a refined new campaign, with Talia Chetrit&#8217;s photography and references to James Baldwin&#8217;s &#8220;Giovanni&#8217;s Room&#8221; shaping its quietly evocative mood
<figure id="attachment_118019" aria-describedby="caption-attachment-118019" style="width: 1170px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-118019" src="https://backend.daman.co.id/wp-content/uploads/2026/08/Saint-Laurent-Mens-Fall-26-featuring-Austin-ButlerBy-Anthony-Vaccarello-@ysl-@anthonyvaccarello.jpg" alt="Austin Butler" width="1170" height="779" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/Saint-Laurent-Mens-Fall-26-featuring-Austin-ButlerBy-Anthony-Vaccarello-@ysl-@anthonyvaccarello.jpg 1170w, https://backend.daman.co.id/wp-content/uploads/2026/08/Saint-Laurent-Mens-Fall-26-featuring-Austin-ButlerBy-Anthony-Vaccarello-@ysl-@anthonyvaccarello-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/08/Saint-Laurent-Mens-Fall-26-featuring-Austin-ButlerBy-Anthony-Vaccarello-@ysl-@anthonyvaccarello-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/08/Saint-Laurent-Mens-Fall-26-featuring-Austin-ButlerBy-Anthony-Vaccarello-@ysl-@anthonyvaccarello-768x511.jpg 768w" sizes="auto, (max-width: 1170px) 100vw, 1170px" /><figcaption id="caption-attachment-118019" class="wp-caption-text">Austin Butler</figcaption></figure>
Precision and restraint define Saint Laurent’s Fall 2026 campaign, captured through the lens of Talia Chetrit. Directed by Anthony Vaccarello, the campaign stars Austin Butler, who projects effortless confidence with understated elegance. Inspired by James Baldwin’s 1956 novel “Giovanni’s Room,” the imagery evokes cinematic tension and quiet desire. Each carefully composed frame allows Butler’s charisma to emerge with remarkable ease.
<figure id="attachment_118020" aria-describedby="caption-attachment-118020" style="width: 2000px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-118020" src="https://backend.daman.co.id/wp-content/uploads/2026/08/SAINT-LAURENT_FALL26_TALIA-CHETRIT_03_HR-optimized-1781378942066.jpeg" alt="" width="2000" height="1342" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/SAINT-LAURENT_FALL26_TALIA-CHETRIT_03_HR-optimized-1781378942066.jpeg 2000w, https://backend.daman.co.id/wp-content/uploads/2026/08/SAINT-LAURENT_FALL26_TALIA-CHETRIT_03_HR-optimized-1781378942066-300x201.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2026/08/SAINT-LAURENT_FALL26_TALIA-CHETRIT_03_HR-optimized-1781378942066-1024x687.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/08/SAINT-LAURENT_FALL26_TALIA-CHETRIT_03_HR-optimized-1781378942066-768x515.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2026/08/SAINT-LAURENT_FALL26_TALIA-CHETRIT_03_HR-optimized-1781378942066-1536x1031.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/08/SAINT-LAURENT_FALL26_TALIA-CHETRIT_03_HR-optimized-1781378942066-1568x1052.jpeg 1568w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /><figcaption id="caption-attachment-118020" class="wp-caption-text">Austin Butler</figcaption></figure>

Saint Laurent channels cinematic restraint in its Fall 2026 campaign

Austin Butler,

Saint Laurent’s Fall 2026 campaign