Safilo Group Launches the #United4EyeCare Initiative

The relief program will provide extra attention to COVID-19-affected countries.

Eyewear company Safilo has launched the #United4EyeCare program, a global corporate initiative that embraces all the actions taken by the company in response to the COVID-19 pandemic. The initiative is undertaken in multiple countries where the group operates, with particular attention to those most affected by the virus, such as Italy, Spain and the United States. The focus is to protect the eyes, which has always been the core of Safilo’s activities.

In Italy, Safilo has repurposed a portion of its manufacturing capacity to produce safety glasses and facial shields for Italian hospitals in critical need, such as those in Bergamo, Seriate, Padua, Latina and Brescia. The safety goggles and face shields are produced in Santa Maria di Sala and Bergamo. This initiative is supported by Safilo’s core bran initial batch of 5,000 face shields and 5,000 pairs of protective goggles with plans to scale up production in the coming weeks.

In Spain, Polaroid is contributing to local health care facilities by donating 5,000 medical protection masks to operators involved in COVID-19 emergency care. The masks will be delivered to 19 hospitals located in Madrid, Barcelona, Toledo and Valencia, and will be distributed among Intensive Care Units, ENT professionals, doctors, nurses and other medical workers on the frontlines.

And in the United States, Smith has joined Goggles for Docs, a movement to address local and national personal protective equipment (PPE) shortage in the U.S. Smith is providing ski goggles to healthcare workers and sending new and used goggles to respond to hospital requests and will continue to promote the program, encouraging its community to volunteer and donate on an individual level.

In addition to all that, the eyewear brand is also donating 4,000 yards of goggle strap material to Colorado mountain bike manufacturer Yeti Cycles, which has shifted its production to manufacture personal protective equipment. The donation will help Yeti Cycles complete production of 10,000 face shields in Golden, Colorado.

Also in the U.S., Blenders Eyewear has repurposed a portion of its manufacturing capacity to make safety goggles for health workers. The company has donated 10m000 goggles to Southern California hospitals in San Diego and Los Angeles. It is also partnering with Direct Relief, an international humanitarian aid organization to provide an additional 20,000 pairs of goggles to high-need regions in the U.S. such as New York City. Five percent of all of Blender’s sales throughout of April will also go to Direct Relief.