Swedish vodka brand Absolut and Japanese brand sacai collaborated on a 500-piece limited edition bottle set
Created to advocate a reduce, reuse, recycle lifestyle, the Absolut and sacai collaboration emphasizes the fact that sustainability does not limit creativity. Tapping into an artful approach, designer Chitose Abe and Absolut crafted a simple co-branded bottle design and an accompanying reusable spray nozzle with a silicone sleeve to be refilled for any and every purpose.
Perfectly sized to encase the 500mL glass bottle, the covering comes in Absolut’s signature blue with subtle debossed branding. Presented in special recyclable paper packaging, the limited edition bottle set comes complete with a matching T-shirt that carries over the co-branding design of the set.
At almost the same time, Absolut also announced it has teamed up with Beatport on #DanceAway2020, a global celebration connecting the world on New Year’s Eve. The worldwide live stream party has been created to celebrate the great things that happen when diverse minds come together reminding the world that nothing beats together in real life.
In other Absolut sustainability news, the brand is testing recyclable paper bottles in an effort to make its packaging methods more sustainable. The Pernod Ricard-owned brand is rolling out 2,000 paper bottle prototypes as part of the Paper Bottle Company initiative. The first production run went into controlled testing this November.
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