RIMOWA’s campaign highlights suitcases as beloved, lifelong travel companions

In a series of campaign films, German brand RIMOWA showcases how every dent, scratch and sticker on a suitcase tells their own story

For more than a century, RIMOWA has forged a legacy as one of the most trusted names for travelers with an eye for quality luggage pieces. Put simply, the brand has become the go-to choice when it comes to durable and stylish premium luggage. This year, the German maison celebrates this enduring legacy in a new campaign that also highlights how a lifetime of travel will be filled with innumerable memories. Quite appropriately, the campaign is titled “A Lifetime of Memories.”

Interestingly, the “A Lifetime of Memories” campaign highlights the memories accumulated by seasoned travelers the way they are embodied by their suitcases, where every dent, scratch and sticker tells a story. In that way, each RIMOWA suitcase eventually takes on the shape of their owners’ adventures.

The campaign itself encompasses four short films directed by Fenn O’Meally starring four travelers on their journeys: There’s the DJ in search of new music, the gastronomist couple seeking the perfect bite as well as the artist on their way to their next exhibition. And they each carry a RIMOWA suitcase bearing marks of their constant traveling.

“The campaign marks a new trajectory for RIMOWA as a brand. We’re very proud to show the beauty of RIMOWA suitcases at every stage, as treasured and loved companions that have real and meaningful lifetime memories attached to them,” says Emelie De Vitis, Chief Marketing Officer at RIMOWA.

Travelers and globe-trotters looking to make their own lifetime of memories on the road might also be interested to learn that RIMOWA offers a Lifetime Guarantee for every suitcase purchased after July 25, 2022. And seasoned adventurers can give their much-loved veteran RIMOWA suitcases a new lease on life through the brand’s RE-CRAFTED program.

With that, let’s take a look at the stories told in “A Lifetime of Memories” as we look ahead to our own trips and journeys in the days ahead.