After a challenging year, Rimowa presents its new holiday campaign, celebrating the power of resilience.
This holiday season, Rimowa honors the remarkable capacity to withstand and flourish in even the most unprecedented of circumstances. Titled ‘Resilience is a Gift’, the new campaign features a series of vignettes that showcase Rimowa’s aluminium pieces as hardy companions built to withstand a lifetime of movement.
Showcased in three individual films, Rimowa new campaign pays tribute to the formidable power of resilience as an essential tool in navigating life’s twists and turns. Directed by Elena Petitti Di Roreto, the campaign follows the journey of a musician with the Original Cabin, a skater with the Classic Cabin and an art curator with the Personal Aluminium Cross-Body Bag. Featuring Di Roreto’s signature attention to details, light and compositions, the films capture the ability of Rimowa’s exceptionally engineered pieces to support the demands and ambitions of purposeful lives – wherever they may be headed.
Highlighted across the campaign are a selection of Rimowa’s iconic grooved aluminium pieces. To highlight aluminium’s enduring strength, the campaign features both new and used Original and Classic suitcases at various stages of their lifelong journey. In addition, it includes portable, daily designs in the same signature grooved that have recently joined the Personal collection.
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