Rhuigi Villaseñor Is Bally’s New Creative Director

Swiss luxury brand Bally has appointed Rhuigi Villaseñor to oversee the artistic direction across the brand as its new Creative Director

Born in Manila, Rhuigi Villaseñor, is Founder, CEO, and Creative Director of the brand Rhude since 2015. He started his career in Los Angeles and his passion for design and understanding of garment construction turned him into one of today’s most promising fashion talents. For his unique reinterpretation of the modern wardrobe, Villaseñor references American iconography with nostalgic reflections recalling his childhood observing an aspirational culture through a foreign lens, a visual narrative combining luxury techniques with streetwear elements. As Bally’s new Creative Director, he will oversee artistic direction across the brand and will be based between Los Angeles and Switzerland. His first collection for Bally will debut for the Spring/Summer 2023 season.

Nicolas Girotto, CEO of Bally, said: “Over the past three years, we have redefined our positioning, successfully consolidating the brand across product offering and customer touchpoints. This strong foundation, rooted in an embrace of our Swiss identity, enables us to progress on our ambitions. In this transformative moment, and having found the right champion in Villaseñor, we are ready to move Bally to the next level. I entrust Villaseñor, a talented visionary, to continue evolving the contemporary relevance of our brand and accelerate growth while preserving Bally’s core values. Having acutely followed Villaseñor ascent I am excited by how his natural creativity and energetic spirit have made him one of the industry’s greatest idea generators and community builders. Villaseñor deep understanding of Bally’s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future.”