Red, White & Lucky Blue: Tommy Hilfiger’s #Throwback Capsule

BACK TO THE ’90S. White, red and blue: These are the basic colors that make up the iconic logo of Tommy Hilfiger




This year, the American brand plays around with the design for a brand new capsule collection, titled Tommy Jeans.

Harking back to the casual and laid-back style of the ’90s—where a white T-shirt and blue jeans are the ultimate essentials—this special offering is as simple and youthful as it looks. The unisex logo T-shirts, long-sleeved sweatshirts and oversized denim jackets are some of the more timeless options in the collection, and are ones which would suit even the trendiest millennial.


05408-0022 Hi Res


The men’s campaign itself features superstar model Lucky Blue Smith, shot by Instagram celebrity Bryant Eslava, both of whom were born in the ’90s.