Raf Simons x Fred Perry Reference British Youth Subculture

Raf Simons and Fred Perry‘s collaboration continues with the release of their classic British youth subculture inspired Fall/Winter 2019 release. In this collaboration, Simons celebrates the work of British veteran photographer Gavin Watsons and George Plember by reincarnating their archived photos via digital printing across selected pieces.

Watson is a photographer who had captured over 10,000 photos on his 16th birthday, which focuses on showing inclusiveness and the diversity of skinheads 1970s and early 80s. Plember on the other hand was a South London schoolteacher whose work focused on London brutalist housing estate called “Thamesmead”, and the young people who lived there.

The collection was launched with an immersive virtual house experience on its official website—that turns out to be a lookbook. The full collection is available for purchase from the Fred Perry web store and select store locations.