Rado’s Thin Watch is a Horological Heavyweight

INTO THIN FLAIR. Lightness is Rado’s heavy focus for the year 2016




So, when it decided to unveil its new True Thinline collection, the Swiss brand went all the way by showcasing the watches in a series of beautiful images shot by various designers from all over the world and curated by Dutch trend forecaster Lidewij Edelkoort.

These artistic interpretations elevate the real value of this year’s True Thinline novelties, which are Rado’s thinnest ceramic watches ever.

With a pared-down dial design that removes everything but the hands, brand name and “Swiss Made” inscription, the unisex 39mm watch is a covetable and versatile fashion accessory.

Its incredible thinness of one millimeter houses a reliable ETA quartz movement.

Available in sleek ceramic colors of black, white and plasma, this monochromatic beauty is a definite keeper.