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American rapper Pusha T of “Nosetalgia” fame takes on a new role as the face of French fashion house Louis Vuitton
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Louis Vuitton recently announced Pusha T, the Virginia Beach-born musician, as its newest House Ambassador. Best known for his acute poetic sense, Terrence LeVarr Thornton aka Pusha T has been a significant force in music for over two decades. And now, his position as an ambassador highlights commitment to artistic expression.
The announcement follows Pusha T&#8217;s presence at Louis Vuitton Men’s Spring/Summer 2025 show in Paris, where he was invited by his longtime friend and Louis Vuitton’s Men’s Creative Director Pharrell Williams. This collaboration reinforces Louis Vuitton&#8217;s commitment to ambassadors shaping modern trends across various fields.
Pusha T’s appointment as House Ambassador highlights Louis Vuitton&#8217;s aim to integrate diverse cultural influences into compelling narratives within its menswear realm. The maison looks forward to the creative journey ahead with Pusha T.
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TEXT Diar Matahari

Pusha T is Louis Vuitton’s newest ambassador

Diar Matahari,

Louis Vuitton,

Pharrell Williams,

pusha t