As one of the worst-hit regions, the Italian fashion industry means business when it comes to fighting the COVID-19 pandemic. After Giorgio Armani and a list of other Italian figures from the fashion Industry, Prada recently announced that it’s ready to help in contributing against the pandemic.
In an effort to combat the coronavirus pandemic in one of Europe’s worst-hit countries, Italy, Prada recently announced that it has donated a range of medical equipment to some of Milan’s biggest hospitals. Under the orders of Prada’s co-CEOs and Chairman, the Italian luxury fashion house donated two complete intensive care and resuscitation units, each to three of Milan’s hospitals—Vittore Buzzi, Sacco, and San Raffaele.
The donation comes just shortly after French luxury conglomerate LVMH had three of its cosmetics and perfume factories to produce massive amount of hand sanitizing gel in hopes to meet the anti-viral product’s shortage in France. But before Prada, a list of luxury fashion brands had already joined the effort to combat the COVID-19 pandemic.
Earlier last month, Bulgari contributed to the research department at the Istituto Lazzaro Spallanzani in Rome, which was working to purchase a microscopic image acquisition system to help fight and prevent the spread of COVID-19. In the same month, Dolce & Gabbana also made an undisclosed donation to Humanitas University—a private Italian university that is dedicated to the medical sciences—for a project that aims to lay the basis for developing diagnostic and therapeutic interventions.
On an individual level, Giorgio Armani donated nearly $1.4 million to larger hospitals in Rome and Milan. Marco Bizzarri as the chief executive officer of Gucci, donated $100,000 to hospitals in the Emilia-Romagna region of Italy, which has some of the highest numbers of infected coronavirus patients.
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