Plaza Indonesia opens the Ministry of Cool, a pop-up boutique for local brands

In a show of support for local creative talents, the popular mall has established a cool new place where they can showcase their creations

As a lifestyle center, Plaza Indonesia offers not only international high-end brands, but also local labels. To strengthen its support for the latter, Plaza Indonesia opened the Ministry of Cool in April, which showcases wares from eight renowned local brands. This action is in line with the national movement to support local brands encouraged by President Joko Widodo in March.

Located at level 4 of Plaza Indonesia, Ministry of Cool presents eight well-known Indonesian brands including AMOTSYAMSURIMUDA, Danjyo Hiyoji, Imaji Studio, Lekat Dua, Money Man, Rigio, Wilsen Willim, along with a variety of fashion accessories. On offer are a wide range of ready-to-wear collections crafted in the taste of Millennials, Gen Z, and those who are young at heart. Featuring a modern design, the pop-up store is fully prepared and operated by the Plaza Indonesia team—from design, branding to the store’s merchandise visual—for the comfort of customers to enjoy and try the collection from the eight brands.