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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

Piaget’s Chief Marketing Officer, Cynthia Tabet, speaks with Riga Ramadhan about the maison’s storied heritage, its latest creations and the enduring pursuit of excellence that defines the brand
<figure id="attachment_113157" aria-describedby="caption-attachment-113157" style="width: 772px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113157" src="https://backend.daman.co.id/wp-content/uploads/2025/11/PIAGET220119_CYHTHIA_TABET_059.jpg" alt="" width="772" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/PIAGET220119_CYHTHIA_TABET_059.jpg 772w, https://backend.daman.co.id/wp-content/uploads/2025/11/PIAGET220119_CYHTHIA_TABET_059-214x300.jpg 214w, https://backend.daman.co.id/wp-content/uploads/2025/11/PIAGET220119_CYHTHIA_TABET_059-732x1024.jpg 732w, https://backend.daman.co.id/wp-content/uploads/2025/11/PIAGET220119_CYHTHIA_TABET_059-768x1074.jpg 768w" sizes="auto, (max-width: 772px) 100vw, 772px" /><figcaption id="caption-attachment-113157" class="wp-caption-text">Cynthia Tabet, Piaget&#8217;s Chief Marketing Officer</figcaption></figure>
ew maisons have managed to fuse technical mastery with aesthetic audacity in the ever-evolving world of haute horlogerie quite like Piaget. From its modest beginnings in 1874, when Georges-Édouard Piaget crafted precision movements in a small workshop in La Côte-aux-Fées, to becoming a global symbol of elegance and innovation, Piaget’s journey has been one of artistry, heritage and vision.
Over the decades, the maison has continually redefined what it means to wear time—transforming watches into jewels and jewels into icons. As Piaget marks 150 years of “doing better than necessary,” its legacy feels more alive than ever. The maison continues to bridge past and present, honoring its pioneering spirit while engaging a new generation of collectors who value authenticity and craftsmanship.
DAMAN Caliber had the opportunity to speak with Piaget’s Chief Marketing Officer, Cynthia Tabet, at this year’s Watches and Wonders Geneva. In our conversation, Tabet shared her insights on the maison’s history, its latest novelties and how a century and a half of savoir-faire continues to shape Piaget’s radiant future.
<figure id="attachment_113158" aria-describedby="caption-attachment-113158" style="width: 382px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113158" src="https://backend.daman.co.id/wp-content/uploads/2025/11/FY26-G0A50350_small.jpg" alt="" width="382" height="540" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/FY26-G0A50350_small.jpg 382w, https://backend.daman.co.id/wp-content/uploads/2025/11/FY26-G0A50350_small-212x300.jpg 212w" sizes="auto, (max-width: 382px) 100vw, 382px" /><figcaption id="caption-attachment-113158" class="wp-caption-text">The Sixtie sautoir watch in 18K rose gold</figcaption></figure>
DAMAN: Piaget celebrated its 150th anniversary last year. From your perspective, what are the defining milestones in the maison’s history that best capture its spirit for those who may be new to it? 
Cynthia Tabet: In 1874, Georges-Édouard Piaget first set up his workshop in the family’s farmhouse in La Côte-aux-Fées, a small village in the Swiss Jura mountains, where he manufactured high-precision movements for other maisons. After Piaget became a registered brand in 1943, the family introduced the legendary 9P movement in 1957 followed by the groundbreaking 12P in 1960.
The ultra-thinness of both movements allowed Piaget to experiment with ornamental stones on the dial—an incredible innovation at the time. In 1969, Piaget sent its designers to Paris to draw inspiration directly from fashion shows. When they returned to Switzerland, they sketched new timepieces onto the pages of fashion magazines. This led to the creation of the 21st Century Collection and a new way of wearing watches.
<figure id="attachment_113154" aria-describedby="caption-attachment-113154" style="width: 864px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113154" src="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350_SF_1.jpg" alt="" width="864" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350_SF_1.jpg 864w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350_SF_1-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350_SF_1-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350_SF_1-768x960.jpg 768w" sizes="auto, (max-width: 864px) 100vw, 864px" /><figcaption id="caption-attachment-113154" class="wp-caption-text">The Sixtie sautoir watch in 18K rose gold set with white opals and diamond</figcaption></figure>
DA: The maison’s motto, “always do better than necessary,” has long been a guiding principle. How is that philosophy expressed in Piaget’s novelties for this year? 
CT: From the beginning, our founder’s motto has reflected Piaget’s commitment to excellence and innovation. It means we always explore every detail from design to conception. To give a concrete example, consider the Altiplano Ultimate Concept Tourbillon—a timepiece that pushes the limits of watchmaking. The entire watch, including the tourbillon, is only 2mm thick. It’s a real technical achievement designed to achieve pure aesthetics but, most importantly, it’s made to be worn every day.
<figure id="attachment_113152" aria-describedby="caption-attachment-113152" style="width: 864px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113152" src="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50300_G0A50304_2025_4x5_R300.jpg" alt="" width="864" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50300_G0A50304_2025_4x5_R300.jpg 864w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50300_G0A50304_2025_4x5_R300-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50300_G0A50304_2025_4x5_R300-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50300_G0A50304_2025_4x5_R300-768x960.jpg 768w" sizes="auto, (max-width: 864px) 100vw, 864px" /><figcaption id="caption-attachment-113152" class="wp-caption-text">Piaget&#8217;s Sixtie watch in stainless-steel and rose gold</figcaption></figure>
DA: Piaget is known for uniting fine watchmaking with jewelry craftsmanship. How do new models such as the Sixtie and the Andy Warhol watch reflect the maison’s evolution over the past 150 years?
CT: Historically, we were watchmakers who became jewelers and, from the start, Piaget has placed great value on the aesthetics of its watches. The design studio works hand in hand with our artisans to ensure creative harmony. Since the 21st Century Collection, Piaget has shown that technical mastery can inspire artistry and redefine the boundaries between watchmaking and jewelry. The Sixtie perfectly embodies this spirit—it draws direct inspiration from the 1960s and the trapezoidal form of the Swinging Sautoir. It’s a watch that becomes a jewel on the wrist.
<figure id="attachment_113148" aria-describedby="caption-attachment-113148" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113148" src="https://backend.daman.co.id/wp-content/uploads/2025/11/Andy-Warhol-preparing-to-photograph-Yves-Piaget-during-the-Princess-Grace-Foundation-gala-in-Washington-DC-in1984-╕-Courtesy-of-Dennis-Whitehead.jpg" alt="" width="1080" height="992" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/Andy-Warhol-preparing-to-photograph-Yves-Piaget-during-the-Princess-Grace-Foundation-gala-in-Washington-DC-in1984-╕-Courtesy-of-Dennis-Whitehead.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/11/Andy-Warhol-preparing-to-photograph-Yves-Piaget-during-the-Princess-Grace-Foundation-gala-in-Washington-DC-in1984-╕-Courtesy-of-Dennis-Whitehead-300x276.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/11/Andy-Warhol-preparing-to-photograph-Yves-Piaget-during-the-Princess-Grace-Foundation-gala-in-Washington-DC-in1984-╕-Courtesy-of-Dennis-Whitehead-1024x941.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/11/Andy-Warhol-preparing-to-photograph-Yves-Piaget-during-the-Princess-Grace-Foundation-gala-in-Washington-DC-in1984-╕-Courtesy-of-Dennis-Whitehead-768x705.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-113148" class="wp-caption-text">Andy Warhol preparing to photograph Yves Piaget</figcaption></figure>
DA: The Andy Warhol watch represents a meaningful link between Piaget and the art world. How does the collaboration with The Andy Warhol Foundation go beyond a licensing partnership to inform the brand’s contemporary identity? 
CT: The connection between Andy Warhol and Yves Piaget is genuine. There’s even a famous photo of Andy Warhol taking a picture of Mr. Piaget in Washington, which Mr. Piaget kept ever since. As a member of the Piaget Society and a loyal client, Warhol was often associated with one of our watches—the so-called Black Tie—which became known as the “Andy Warhol watch.” It felt extremely natural to collaborate with the Foundation to further explore this incredible connection.
<figure id="attachment_113151" aria-describedby="caption-attachment-113151" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113151" src="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_2.jpg" alt="" width="1080" height="809" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_2.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_2-300x225.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_2-1024x767.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_2-768x575.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-113151" class="wp-caption-text">The Andy Warhol Watch with Tiger&#8217;s eye dial</figcaption></figure>
DA: Piaget’s “make-to-order” program allows for remarkable personalization. Would you say this approach introduces a more modern and democratic dimension to the maison’s haute horlogerie? 
CT: The configurator program includes the Altiplano Ultimate Concept, Altiplano Ultimate Concept Tourbillon and Andy Warhol collections. The idea is to offer each client a truly special watch. It could be a change of color or an engraving—the only limits are technical, as our artisans must ensure the modifications don’t affect the mechanism. It empowers clients by giving them a voice in the creative process.
<blockquote>The idea is to offer a watch that is very special for each customer</blockquote>
DA: These creations blur the line between timekeeping and wearable art. Where do you see the future of Piaget’s jewelry-watchmaking fusion heading? 
CT: The challenge was to honor an incredible artist while staying true to Piaget. That meant avoiding anything too literal—it had to be subtle yet bold. The patchwork of ornamental stones is a true Piaget signature and evokes a Warhol artwork. As Yves Piaget used to say, “A Piaget watch is first and foremost a piece of jewelry.” It’s in our DNA to create beautiful, innovative watches and we’ll continue to experiment with technology while keeping our pieces wearable. That’s at the heart of what we do.
<figure id="attachment_113149" aria-describedby="caption-attachment-113149" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113149" src="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A49063_SF_3.jpg" alt="" width="1080" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A49063_SF_3.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A49063_SF_3-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A49063_SF_3-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A49063_SF_3-768x512.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-113149" class="wp-caption-text">Assembly of the Swinging Sautoir watch in 18K rose gold</figcaption></figure>
DA: The Sixtie marks Piaget’s first newly-designed jewelry watch in 13 years, and it certainly stands out with its trapeze-shaped design. How do you balance respect for heritage with the need to create something fresh for today’s collectors? 
CT: It’s always a balance between tradition and modernity. In the 1970s, Piaget was ahead of its time by creating watches as sautoirs and cuffs and by continually reimagining the stylistic codes that defined the maison. That’s why the designs remain timeless. The Sixtie takes the trapeze form of the 1960s sautoir but incorporates modern design elements such as the bracelet. It feels contemporary while retaining a touch of vintage flair.
<figure id="attachment_113156" aria-describedby="caption-attachment-113156" style="width: 771px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113156" src="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50530_PACKSHOT_3_4_PROFIL_DEF01.jpg" alt="" width="771" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50530_PACKSHOT_3_4_PROFIL_DEF01.jpg 771w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50530_PACKSHOT_3_4_PROFIL_DEF01-214x300.jpg 214w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50530_PACKSHOT_3_4_PROFIL_DEF01-731x1024.jpg 731w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50530_PACKSHOT_3_4_PROFIL_DEF01-768x1076.jpg 768w" sizes="auto, (max-width: 771px) 100vw, 771px" /><figcaption id="caption-attachment-113156" class="wp-caption-text">The Altiplano Ultimate Concept Tourbillon watch</figcaption></figure>
DA: Piaget seems to capture the best of both worlds—technical innovation through pieces like the Altiplano Ultimate Concept Tourbillon and artistic craftsmanship through creations like the Sixtie. Can you share some of the key innovations that the maison is currently developing? 
CT: At Piaget, technique always serves aesthetics. Our timepieces are bold, innovative and wearable—that’s essential. We keep the maison’s spirit alive by constantly seeking new techniques. Mastering ultra-thin movements has given us the freedom to be creative with ornamental stone dials. For instance, both the Altiplano Ultimate Concept and the Altiplano Ultimate Concept Tourbillon were developed by the same teams. The developer spent three years refining the design to reduce its thickness to just 2mm. 
<figure id="attachment_113150" aria-describedby="caption-attachment-113150" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113150" src="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_1_16x9.jpg" alt="" width="1080" height="608" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_1_16x9.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_1_16x9-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_1_16x9-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50240_SF_1_16x9-768x432.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-113150" class="wp-caption-text">Creation of the Automatic Andy Warhol watch</figcaption></figure>
DA: Shifting focus slightly, how does Piaget approach the balance between watches traditionally designed for men and those for women? 
CT: At Piaget, we believe anyone can wear the watch they love. Many of our clients even share watches with their spouses. Andy Warhol, for example, owned a tiger’s-eye and yellow gold cuff watch. Even the Aura watch was first created for a man. While some designs may appeal more to one gender or another, there has always been a sense of fluidity at Piaget. 
<figure id="attachment_113155" aria-describedby="caption-attachment-113155" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113155" src="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350-SF1.jpg" alt="" width="1080" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350-SF1.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350-SF1-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350-SF1-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50350-SF1-768x512.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-113155" class="wp-caption-text">Gem-setting on the Sixtie sautoir watch</figcaption></figure>
DA: The luxury market continues to evolve rapidly. How do you see Piaget positioning itself in the coming decade to stay connected with both existing and emerging clientele? 
CT: Piaget is often considered a niche maison and it will remain distinct. I believe connoisseurs will continue to appreciate our creations and we’ll stay true to what we do best: mastering ultra-thinness, celebrating color, embracing atypical design and maintaining boldness. That’s what our clients—current and future—value most in Piaget.
<figure id="attachment_113153" aria-describedby="caption-attachment-113153" style="width: 864px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-113153" src="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50302_2025_4x5_R3001.jpg" alt="" width="864" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50302_2025_4x5_R3001.jpg 864w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50302_2025_4x5_R3001-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50302_2025_4x5_R3001-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/11/G0A50302_2025_4x5_R3001-768x960.jpg 768w" sizes="auto, (max-width: 864px) 100vw, 864px" /><figcaption id="caption-attachment-113153" class="wp-caption-text">The 29mm Piaget Sixtie watch in rose gold</figcaption></figure>
DA: Finally, what do you see as the main challenges that Piaget is facing in today’s world? 
CT: There will always be challenges. On the one hand, the luxury industry is often affected by instability; on the other, we are both watchmakers and jewelers, which makes things more complex as we play in both arenas. The key, of course, is to remain resilient while maintaining our brand heritage and relevance.

Designing Brilliance: Cynthia Tabet discusses Piaget’s craft

Cynthia Tabet,

Piaget