Pharrell Williams unveils his debut collection for Louis Vuitton SS24

Singer, songwriter and now Creative Director for Louis Vuitton, Pharrell Williams excels in his new role as he infuses a breath of fresh air into Louis Vuitton’s Spring/Summer ’24 collection

A new era dawns for Louis Vuitton and Pharrell Williams as their union marks a fresh beginning for both. After the passing of Virgil Abloh, the creative director position for menswear at Louis Vuitton remained empty for quite a while. And then Pharrell Williams took on the mantle. While it wasn’t his first encounter with the Maison, this would undoubtedly become a testament to his prowess in fashion.


The long-awaited debut was presented at Pont Neuf, Paris, and proved that Williams was more than just a musician and avid fashion designer but a truly visionary creative director worthy of walking among the giants of the biz. He injected fresh elements into the collection by introducing revolutionary designs to the men’s line. Most notable were the Damoflage (a fusion of Damier and Camouflage), the LVERS emblem and new Damier colorways, which became standout features of the collection.


In addition, the Virginian designer skillfully incorporated pixelated patterns in the classic tones of camouflage, showcasing his multidisciplinary craftsmanship. At a glance, these patterns reminded audiences of the popular video game “Minecraft.” Williams also re-imagined dandy cuts on tailored silhouettes, giving them a casual and relaxed twist. The show’s first half highlighted the pixelated pattern before gradually transitioning into a more contemporary direction.

Then came a Damier set paired effortlessly with a parka and contrasting Damier accessories, followed by jersey-like pullovers, denim pieces and cozy shearling interpretations. Adding a touch of sophistication, micro monogram jackets, suits and bags were seamlessly integrated into the collection. The Maison’s iconic Trunk also made an appearance in the new Monogram Copper. Alongside the Trunk, the Alma, Allover and Epi designs showcased their gorgeous allure in vibrant and lively tones, completing the collection’s casually chic aesthetic.


Williams’ debut for Louis Vuitton also demanded that he create a new eyewear collection. The Super Zoom sunglasses, inspired by camera lenses, offer wearers a unique perspective with their primary color-tinted lenses. These goggle-like sunglasses added the finishing touch to the looks, perfectly complementing the overall aesthetic.

Closing the night, Williams surprised the guests with a musical performance with his close friend Jay-Z and thanked them for their support in this much-anticipated debut.