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Vietnam-born fashion designer Peter Do has been appointed as the new Creative Director of Helmut Lang
“No one embodied radical thinking more definitely than Helmut Lang,” Peter Do said in a statement, “it is my deep honor to be entrusted with ushering in the next chapter of [the brand&#8217;s] legacy,” he added.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-90991" src="https://backend.daman.co.id/wp-content/uploads/2023/07/Peter-Do-Helmut-Lang.jpeg" alt="" width="1200" height="1500" srcset="https://backend.daman.co.id/wp-content/uploads/2023/07/Peter-Do-Helmut-Lang.jpeg 1200w, https://backend.daman.co.id/wp-content/uploads/2023/07/Peter-Do-Helmut-Lang-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2023/07/Peter-Do-Helmut-Lang-819x1024.jpeg 819w, https://backend.daman.co.id/wp-content/uploads/2023/07/Peter-Do-Helmut-Lang-768x960.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2023/07/Peter-Do-Helmut-Lang-315x394.jpeg 315w" sizes="(max-width: 1200px) 100vw, 1200px" />
Since he started his career, Peter Do has deliberately remained anonymous to the public eye. Whether wearing a mask or intentionally revealing only his back, he has steadfastly concealed his face. Like an unsung hero, his recent appointment as Helmut Lang’s creative director was carried out in the same enigmatic approach. Do’s primary focus at the moment is on his forthcoming creations, desiring the spotlight to shine on them alone. Many anticipate that he will set to return Helmut Lang to its former glory. If we look through his archival designs for his eponymous label, this task should undoubtedly come naturally to him.
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Peter Do is Helmut Lang’s New Creative Director

Helmut Lang,

peter do