The singer, songwriter, record producer, and actress pays homage to the brand’s heritage and innovative spirit, while infusing her own uncommon style.
Japanese label Onitsuka Tiger announces Willow Smith as brand ambassador for its autumn/winter 2020 campaign. Smith forges a unique genre within the world of Onitsuka Tiger, while perfectly complementing the brand’s contemporary aesthetic. In this special partnership, Smith pays homage to the brand’s heritage and innovative spirit, while infusing her own uncommon style.
“I immediately connected with Onitsuka Tiger’s vision for their new campaign,” explained Smith in a statement. “I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. I’m excited for the future of the brand.”
The campaign series showcases Smith wearing Onitsuka Tiger’s AW20 collection, highlighting the eclectic mix of styles and silhouettes for the season. This collection also exemplifies the fusion of pop art, fashion and sportswear through the use of colorful patchwork, mixed media and unexpected combinations.
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