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Lacoste has unveiled the &#8220;Play With Icons&#8221; campaign, which pays colorful homage to its rich heritage in fashion and sport
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109626" src="https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Pierre.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Pierre.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Pierre-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Pierre-768x960.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />
Lacoste returns to its roots through the freshly-launched “Play With Icons” global campaign celebrating the figures that define the brand. Starring Novak Djokovic, Pierre Niney and Wang Yibo, the visuals present Lacoste’s menswear collection through a fresh, spirited lens. Set against bold, fashion-forward backdrops designed by Poppy Bartlett, each ambassador brings their unique energy to classic silhouettes. Photographer Tyler Mitchell lends his sharp vision to the campaign, distilling Lacoste’s athletic elegance into vibrant, compelling imagery.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109627" src="https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Yibo.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Yibo.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Yibo-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Yibo-768x960.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109626" src="https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Pierre.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Pierre.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Pierre-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Pierre-768x960.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109625" src="https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Novak.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Novak.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Novak-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2025/06/LACO25-CAMPAGNE-4-5-Novak-768x960.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />

Novak Djokovic, Pierre Niney and Wang Yibo in Lacoste’s “Play With Icons” campaign

lacoste,

Novak Djokovic,

Pierre Niney,

Wang Yibo