Normcore: Return of 90s Style

RISE OF NORMCORE. The rise of designers like Demna Gvasalia and Gosha Rubchinskiy have brought back the aesthetics from a bygone era, the ’90s


Outfit and Beanie by Lanvin

Layered, street savvy, and with a touch of grunge in it, this particular look has gone viral under the new cool moniker “normcore.” The appreciation for dressing down and looking deliberately disheveled has become the new anti-fashion movement that ironically, become fashionable. Interestingly, instead of trickling down, this trend of street-sporty layered styling has actually trickled up from high-street brands such as Zara or H&M.