Calvin Klein shone a spotlight on its underwear essentials with the latest campaign dubbed “Calvin or Nothing,” The house named Belgian soccer player Romelu Lukaku and German TikTok star Nic Kaufmann the faces of the campaign, alongside “Stranger Things” star Maya Hawke, English DJ Shygirl, and Italian actress Coco Rebecca Edogahme.
The collection comprises classic underwear designs upgraded with Modern Cotton silhouettes,as well as new casual styles with an updated logo treatment and embossed icon, all reflecting the house’s DNA rooted in sensuality. Photographers Gray Sorrenti and Sarah Piantadosi lensed the talents on a minimalistic set that helps highlight the pieces. In black- and-white images, Lukaku strikes a confident pose while wearing various underwear designs, from boxers to briefs. Kaufmann, on the other hand, embodies sensuous masculinity in the campaign visuals rendered in both monochrome and colors.
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