Next from Hugo Boss: Denim galore in “Hugo Blue”

Hugo Boss is about to launch another exciting project as part of the brand refresh that started last year.

A new line is set to be unveiled early next year called “Hugo Blue.” This denim collection will display bold, fresh and youthful characteristics throughout its entire line. The upcoming collection gets its inspiration from street culture, embracing a relaxed approach and unisex styles. A signature element of the collection is that the red Hugo Boss logo has been painted blue to mark a powerful form of self-expression. Ahead of its release, Hugo Blue has already garnered massive response from denim fans and, according to Hugo Boss CEO Daniel Grieder, the collection will hopefully attract new followers to the near-century-old powerhouse.