Need the Boost

This August, adidas is launching the new colorways for Ultraboost19 as well as a new global campaign, Feel the Boost.

Since the first Ultraboost silhouette was launched back in 2013, a pair is chosen by Creators every two seconds. The Boost technology spans across multiple adidas range, including the famous NMD series.

As part of the celebrations of the success, adidas dropped two new colorways across the globe: a core black/glow blue on white Boost sole for men, and glow blue/hi-res coral/active maroon on white Boost sole for women.

The new colorways offer the continued benefits of the revolutionized silhouette that was inspired by and redesigned for, a new era of running and fitness.