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London-based artist Sam Cox, also known as Mr. Doodle, becomes the latest artist to takeover <a href="http://daman.co.id/?s=fendi" target="_blank" rel="noopener">FENDI</a> ROMA’s HQ rooftop in Fendi’s rooftop performance series.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-64790" src="https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-5.jpg" alt="" width="750" height="750" srcset="https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-5.jpg 750w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-5-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-5-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-5-315x315.jpg 315w" sizes="(max-width: 750px) 100vw, 750px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-64792" src="https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-4.jpg" alt="" width="750" height="750" srcset="https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-4.jpg 750w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-4-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-4-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-4-315x315.jpg 315w" sizes="(max-width: 750px) 100vw, 750px" />
Mr. Doodle is the fourth collaborator after having worked with Pokras Lampas, the 6 artists of “The Ring of The Future”, and the Roman collective “GraFFiti” performance in its previous rooftop takeovers.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-64780" src="https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-1.jpg" alt="" width="1024" height="574" srcset="https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-1.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-1-300x168.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-1-768x431.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-1-315x177.jpg 315w" sizes="(max-width: 1024px) 100vw, 1024px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-64791" src="https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-6.jpg" alt="" width="1000" height="562" srcset="https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-6.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-6-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-6-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/08/MrDoodle-Fendi-6-315x177.jpg 315w" sizes="(max-width: 1000px) 100vw, 1000px" />
Sam Cox or Mr. Doodle is a 25-year-old London artist known for his unique style of drawing doodles often in black and white, featuring a wide range of characters, concepts, and linework. He doodles on a variety of media that he can get his hands on, ranging from clothes, walls, and even FENDI’s HQ in Roma.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-64778" src="https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-2.jpg" alt="" width="1024" height="574" srcset="https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-2.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-2-300x168.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-2-768x431.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/08/FENDI-MRDOODLE-2-315x177.jpg 315w" sizes="(max-width: 1024px) 100vw, 1024px" />
In his Fendi rooftop takeover, Mr. Doodle used pens to create giant mirrored letters that spells out FENDI, ROMA and FF—the iconic FENDI double F. The process of doodling and designing character by character as well as connecting all the drawings together in a pattern of black and yellow tones took two days to finish.
You can watch the full movie that highlights Mr. Doodle’s FENDI ROMA HQ’s rooftop takeover here
<iframe loading="lazy" src="https://www.youtube.com/embed/BLfx9LNRx2Q" width="650" height="315" frameborder="0" allowfullscreen="allowfullscreen">﻿</iframe>

Mr Doodle Takes Over FENDI ROMA’s Rooftop

Fendi,

Mr. Doodle,

Sam Cox