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<h2>Rad!</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black.jpg"><img decoding="async" class="aligncenter size-full wp-image-39152" src="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black.jpg" alt="Metallica for Brioni - Justin O'Shea - Black" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black.jpg 516w, https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black-315x473.jpg 315w" sizes="(max-width: 516px) 100vw, 516px" /></a>
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When <a href="http://daman.co.id/?s=Brioni" target="_blank" rel="noopener">Brioni</a> announced the appointment of <a href="http://daman.co.id/?s=Justin%20O'Shea" target="_blank" rel="noopener">Justin O&#8217;Shea</a> as the label&#8217;s new creative director, we already knew things would be radical from then on. We just didn&#8217;t know that it would be this radical.
A new ad campaign from Brioni, the first one under the creative direction of O&#8217;Shea, has now been released and it features legendary heavy metal band Metallica. The images from the campaign were first published exclusively on <a href="https://www.businessoffashion.com/articles/bof-exclusive/bof-exclusive-justin-oshea-enlists-metallica-for-brionis-rugged-repositioning" target="_blank" rel="noopener">Business of Fashion</a>.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-White.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-39154" src="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-White.jpg" alt="Metallica for Brioni - Justin O'Shea - White" width="500" height="635" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-White.jpg 500w, https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-White-236x300.jpg 236w, https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-White-315x400.jpg 315w" sizes="(max-width: 500px) 100vw, 500px" /></a>
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Shot in black-and-white by photographer Zackery Michael, the campaign sees the band members—James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo—in tuxedos; it&#8217;s a sight you don&#8217;t often see when the guys perform onstage. Then again, the members also pair their tuxedos with the right amount of heavy-metal attitude. Somehow, despite their unusual outfits, they still look very much like themselves.
The campaign also includes individual portraits of the members; each is donned in a new Brioni suit called the Continental, which is distinguishable by its wider shoulders, narrow waist, longer body and more structured silhouette.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black1.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-39153" src="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black1.jpg" alt="Metallica for Brioni - Justin O'Shea - Black1" width="500" height="633" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black1.jpg 500w, https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black1-237x300.jpg 237w, https://backend.daman.co.id/wp-content/uploads/2016/06/Metallica-for-Brioni-Justin-OShea-Black1-315x399.jpg 315w" sizes="(max-width: 500px) 100vw, 500px" /></a>
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O&#8217;Shea is set to hold his <a title="Brioni to Debut New Designer’s Collection in July" href="http://daman.co.id/brioni-to-debut-new-designers-collection-in-july/" target="_blank" rel="noopener">first ever Brioni show on July 4</a> during Paris couture week, and the campaign may just be a hint to the label&#8217;s, as noted by BoF, &#8220;more rugged, masculine&#8221; take on fashion.
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Metallica is the New Face of Brioni

Brioni,

Justin O'Shea,

Metallica