Mark Osborne reads “The Little Prince” for IWC Schaffhausen’s #TimeWellShared

The Oscar-nominated director is arguably the most fitting person to join this initiative

As we’ve reported earlier, Swiss watch brand IWC Schaffhausen has invited many of its ambassadors to read excerpts from Antoine de Saint-Exupéry’s “The Little Prince” as part of its Time Well Shared initiative meant to lift spirits and raise funds for charity.

Now, the latest member of the IWC family to take part in this storytelling adventure is arguably the most fitting for the role: Oscar-nominated director Mark Osborne. See, in 2015, he directed the first-ever animated feature film adaption of the French novella. This movie earned Osborne a César award.

For Time Well Shared, Osborne reads chapters 15 and 16 of “The Little Prince” and the recording is available on IWC’s IGTV channel.


Every #TimeWellShared video features a link, where the audience can choose to make voluntary donations to support Save the Children. The funds raised will be used by the organization to strengthen programs protecting children and families in countries hit by the COVID-19 crisis.