Mario Testino’s Newly Republished Book “Sir” Looks into the Changing Definition of Masculinity

If the ever-growing popularity of genderless and unisex trend in fashion is any indication, the definition of masculinity has been changing over the years



Mario Testino, being the legendary fashion photographer that he is, is very much aware of this fact. He further explores the theme in his new photography book, “Sir.”

“The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years,” Testino says in an official statement. “It is a subject that has come into focus: The masculine image, a man’s personal style, changing attitudes to the male face and body.”

Testino’s largest book to date, “Sir” consists of no less than 300 photos, some of which had never been seen before; some are also NSFW. His subjects range from world-famous celebrities (Brad Pitt, George Clooney, Jude Law, Colin Firth, David Beckham, David Bowie, Mick Jagger, Keith Richards) to “the unknown passerby.”




The book is already available at Taschen’s website.