Mango launches #BEanICON, its new mixed campaign, which highlights the value of personality. This season, the brand is working more intimately with its community and has chosen six fashion icons, influencers and creatives, to work together on its new campaign.
To reflect each profile, it is showing us, one by one, the outfits of the Mango Autumn/Winter’19 campaign which best define their surrounding locations. The result is a campaign which demonstrates that any style has a place in a global world without limits. In turn, it serves as a brand manifesto, inviting us to define our own style through its collections.
For the men’s collection, three international icons demonstrate that all combinations are possible.
André Saraiva, influential graffiti artist who is collaborating with Mango Man with the André x Mango capsule, is defined by a fusion of international styles.
Justin O’Shea, designer and partner of Veronika Heilbrunner, shows us how to prevent a businessman’s outfit becoming boring. With his tattoos and ironic gestures, Justin has become an unmistakeable icon.
Shuhei Nishiguchi, fashion director and regular of street style images, translates his knowledge of fashion into a contemporary vision of the male wardrobe.
For the women’s collection, Jeanne Damas, Veronika Heilbrunner and Pernille Teisbaek appear in the campaign. With unmistakeable yet very different styles they present the trends taken to their home cities.
Jeanne Damas, who has collaborated with Mango in various campaigns, reflects the Paris that lives inside her. A très chic style that adds an air of sophistication to autumnal outfits.
Veronika Heilbrunner, one of the #Mangogirls for several seasons now, proposes surprising combinations at any time of the day and reminds us that rules are there to be broken.
For everyday wear, Pernille Teisbaek’s outfits, inspired by Scandinavian minimalism, are a safe bet.
The famous photographer Dan Martensen has photographed these six talents in their home cities to reveal their surroundings, their lives, and their inspirations. London, Copenhagen, Tokyo, and Paris are the backdrop for this declaration of intentions.
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