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<h2>In soccer, an off-season is never really a quiet time. Manchester United&#8217;s, for instance, is filled with transfer rumors, tours and also a special partnership announcement</h2>
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<p>During a tour to Beijing, China, the squad unveiled <a href="http://daman.co.id/?s=TAG%20Heuer" target="_blank" rel="noopener">TAG Heuer</a> as its new Official Timekeeper and Global Partner, because to call the watch brand as a mere sponsor will be an understatement.</p>
<p>As explained by Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, &#8220;TAG Heuer doesn&#8217;t &#8216;sponsor,&#8217; we &#8216;partner&#8217; with iconic teams, organizations, and people who share similar values and a strong vision.&#8221;</p>
<p>As a result, TAG Heuer will be featured heavily on digital advertising boards at Old Trafford. Moreover, the watch manufacturer will place specially-crafted timepieces in the dressing room, training complex and even in the club&#8217;s offices in London and Hong Kong.</p>
<p>The unveiling event in Beijing was also attended by Manchester United players, both active and retired such as Wayne Rooney, Marcus Rashford and Park Ji Sung.    </p>
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<p><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/BIPeBtlhK1e/" target="_blank" rel="noopener">A photo posted by TAG Heuer (@tagheuer)</a> on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-24T10:58:23+00:00">Jul 24, 2016 at 3:58am PDT</time>
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Manchester United Partners Up with TAG Heuer